The Best Email Marketing Tools for Small Businesses in 2019

You’ll often hear a lot of marketers say that email marketing is one of the most effective strategies. Of course, they don’t say that it’s tough or time-consuming. But if you’re a bit of a workaholic then I guess we can say email marketing is fun.

For those not into the whole workaholic thing, you’re probably looking at this article right now to find not just the best email marketing tool but also the most convenient one.

Yes, email marketing can be fun too if you get good results with minimal effort. That’s why we’ll be presenting to you some of the tried and tested tools to help you manage your business. Not only that, we’ll also be seeing which ones are worth the budget spent and which ones are a must have for your business.

How do these tools help you?

Before we start, let’s first talk about why we need marketing tools for email. Probably a lot of us wish it was that easy sending emails manually. With the trend nowadays, even emails get tricky. It feels like a contest even just to get the attention of subscribers. So where do the tools fit? They give you that much-needed advantage to gain more conversions over time.

Which one works best for you?

Now that we’re on board on why we need these marketing tools, we need to find which one works best for you. Whether we like it or not, email marketing will continue to be a part of our routine in the business. That’s why we need the best tools to make us more productive, and actually make email marketing easier. Honestly, it’s really about making life easier.

1. Omnisend

Omnisend sometimes feels like a godsend with the multiple things it can do within a short amount of time. I know we’re talking about email marketing here, but Omnisend just puts it into another level with automated marketing for SMS and push notifications.

Going back to email campaign, Omnisend makes email marketing look easy with its customizable workflows that are made to look simple. On the other hand, it can also make targeted campaigns for the intended audience in just a few clicks. Both new and old to email marketing can definitely use Omnisend to make email marketing a lot easier.

What’s the downside? You still have to pay to enjoy some of its benefits.

Standard rates go as low as $16/month with free 15,000 emails every month. After you hit 3000 subscribers, the rate goes up to $60/month. Pro plans go up to $199 and it gives access to greater customization.

All in all, Omnisend is one of the most versatile email marketing tools out there. The simple yet powerful app gives you both customization and automation. That’s a combination that sounds like it can reduce work for you all-day long.

2. Campaign Monitor

Timing is of the essence when it comes to email marketing, so why not ask Campaign Monitor to do it for you? This email marketing tool is the most specialized one out there, focused solely on email marketing as its art and trade.

Campaign Monitor’s bread and butter is a clean and well-targeted segmentation of your subscribers plus additional personalized features to capitalize on these campaigns. Their segmentations also look as clean as their user interface for the workflow which is called the Visual Email Builder and Visual Journey Designer. Yes, it looks as good as it sounds.

What’s the downside? It’s not integrated to Shopify and other ecommerce sites. That’s an obvious issue that can’t easily be fixed even by third-party apps. Also, advanced segmentation is behind a paywall of $149/month. While the basic plan only costs $9/month for 500 subscribers, the overall price can be a bit troubling especially since prices go up once you have more subscribers.

All in all, Campaign Monitor is the email marketing app that you need if your focus is only on email campaigns that are detailed and highly personalized. The benefits are more towards increased conversions, but it also comes with helpful features that make it more accessible and less time-consuming.

3. Mailchimp

Do you hate robots but have some sort of fascination with monkeys? Then, Mailchimp might be what you’re looking for. This tool has no room for monkey business. It is hailed as the entry-level email marketing tool that has the best learning curve and a set of features that both experts and newbies can use.

Mailchimp teaches new users how email automation functions and how it provides added benefits to the business. Its visual design coupled with simple interface guarantees users to not be intimidated by the whole process.

What’s the downside? You might eventually seek better features after you’ve gotten used to email marketing automation. Mailchimp can be used for free for up to 2,000 subscribers and 12,000 emails monthly. The pro plan costs about $199 but might leave you wanting because of its lack of customization.

All in all, you won’t feel like you’re monkeying around when you start learning this app because of how linear learning how to use it feels like.

How do you decide which one to use?

Find the tool that fits your style and your budget. It’s highly recommended that you choose whichever tool is more intuitive and comfortable for your use. You’ll most likely be doing email marketing a lot, so you’d better be choosing whichever tool makes you more productive.